SLO Truth is about cultivating discussions about important community issues in San Luis Obispo County, California. We’ve read the news. Now let’s talk.

For 2019, I wanted to get back to the basics.

We live in polarizing times. There is growing distrust with the news media when it comes to objectively reporting the news. Even when the news media does their job and produces fine journalism, our political dogma clouds virtually everything we read. As the founder of SLO Truth, I wanted to give readers the necessary building blocks to write about the news and issues they feel should be covered. This means you’ll see investigative pieces and reports, but we place a strong emphasis on citizen journalism. By crafting a personalized experience between the citizen journalist and the reader, we feel the story is given an extended shelf life with more reader engagement and a desire to uncover more chapters.

Within the delicate, wintry haze of California’s Central Coast, there is a gradual shift away from traditional media outlets (i.e. newspapers and magazines) to online mediums. In addition to the media landscape changing nationwide — like what I described above — local physical subscriptions are down. With dwindling advertising revenues, shrinking paper size, page count and readership, SLO County readers are looking for immediate access to content that’s reliable, thorough yet simple to follow. 

SLO Truth intends to focus on addressing our local media deficiencies by partnering with citizen journalists to create compelling and effective content that boldly represents all political perspectives while nurturing strong, civil and sometimes provocative debates. Ultimately, my goal is to give readers and residents a voice that is read, appreciated and shared countywide, effecting social, political and environmental change that can move our county forward.

Without further ado, welcome to the new SLO Truth. I hope you can join us on this bumpy, but fun ride!

Aaron Ochs is a columnist, marketing entrepreneur and founder of SLO Truth. Ochs is also involved in his community as founder of Save Morro Bay (

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